Having been raised on a dairy farm at his current homestead, in southwest, Missouri, Darrell Kentner is no stranger to hard work. He knew what it took to raise and manage good cattle, and the importance that individual performance had on the results. In 1968 Darrell was able to travel to Switzerland with the FFA and it was there that he first saw Simmental cattle and was very impressed by them and never forgot about it. While in college he was able to see the $135,000 bull "Amor".  Darrell and Cindy married and resided in Lamar, MO where he continued to help his dad on the dairy farm. As the dairy industry began to take a turn, Darrell and his wife Cindy decided it was time for them to change as well. He had previously AIed his Jersey cows to some of the Simmental bulls he was impressed by and was very pleased by the growth, performance and maternal ability they added to his herd. He then ecided to buy three registered Simmental cows in 1995. One month later Darrell and Cindy had their dairy herd dispersal. Four years later, in 1999 they would join forces with the Massa Family and the Nichols Farms of Iowa team to start the Missouri franchise of Nichols Farms, now independently known as Superior Beef Genetics. The Kentner family has been the driving force behind the Simmental genetics within SBG. The Kentner family runs over 100 registered Simmental cows and Darrell also produces all the feed that is used to raise and feed the bulls.